Marketon Supermarkets in Las Vegas were aiming to increase their profit share by developing a stronger relationship with their core audience as well as simultaneously launching their social media strategy. Many competitors had begun their social outreach and had a larger reach on some platforms.
Teaming up with a local news station we helped develop a "student of the month" program called Marketon por la Educación which students and teachers winning visa gift cards, it had segments on the news, 30 second commercials, programmatic ads, social media ads and a landing page which captured nominees and data for retargeting ads. While doing our S.W.O.T. analysis we targeted Instagram as a platform which could easily gain traction and had not been exploited yet by their competition. Consistent content schedule and community involvement has been the cornerstone of the social media strategy for Marketon which has helped increase daily reach by 23% month over month and more repeat shoppers by 7% in 2019.
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